How to Choose the Right Label for Your Product?

Choosing the right adhesive label can make a big difference in the presentation, preservation, and success of your product. Labels are not only about aesthetics: they play a key role in consumer information, traceability, and even logistics.

In this guide, you’ll find the main points to make the best decision.

1. Define the purpose of your adhesive label

Before choosing, ask yourself:

• Will the label be used for logistics identification or retail display?

• Does it need to be safe for food, beverages, or personal care products?

• Do you need it to represent your brand or simply serve an informative function?

💡 Having a clear objective will help you select the right material, printing method, and adhesive.

2. Choose the right material for your product

Adhesive labels can be made from different materials, each with specific advantages:

• Coated or bond paper: cost-effective option for short-term products.

• Polypropylene (PP): resistant to water, oils, and handling. Perfect for food, cosmetics, and refrigerated products.

• Kimdura or other synthetics: highly durable against chemicals, abrasion, and extreme environments.

3. Select the printing method

The printing method directly impacts the durability and quality of your label:

• Direct thermal: economical and practical, best for shipping or short-term labels.

• Thermal transfer: higher quality and durability, ideal for traceability and inventory labels.

• Full-color printing: recommended for custom labels that need strong visual impact on the market.

4. Pick the right adhesive

The adhesive is just as important as the material:

• Removable: comes off easily without leaving residue.

• Permanent: ensures the label stays in place.

• Special adhesives: designed for rough, cold, or humid surfaces.

👉 Choosing the wrong adhesive can cause the label to peel off too soon.

5. Design with your brand in mind

Remember, your label is an extension of your brand identity. Make sure the design is:

• Clear and easy to read.

• Attractive on shelves.

• Consistent with your branding.

A well-designed custom label builds trust and makes your product stand out.

Conclusion

The best adhesive label is the one that combines functionality, durability, and design. By analyzing your product type, its environment, and the final use, you can make the right choice.

If you’re unsure, it’s best to rely on a specialized adhesive label supplier who can advise you and help you find the perfect option for your business.

Contact us and we'll guide you.